Press Release
Embargoed For: 11am, 9th October 2015
Headline: Tesco brings World Food Day to the UK
Photo Opportunity: World food Market, Tesco Extra ( Walkden), 16th October 2015, .
Tesco PLC in connection with World Food Day have decided to hold a series of fundraising events. A series of world food markets are set to happen in all large Tesco retailers starting on the 16th October, which is world food day. The events starting with the launch in Walkden will happen in various stores throughout the week following and will happen at 7am and end at 4pm in every store. The events will feature a wide variety of world food stores showcasing each countries signature dishes from Japan to Morocco. All this will be in aid of the newly developed scheme by the World Food Day charity who have recently been starting food bank and homeless kitchens within the UK's smaller communities. All of the dishes sold by various stalls will create funds for these particular schemes.
In conjunction with these large events there will also be the launch of a new education scheme sponsored both by Tesco and World Food Day. This scheme will teach children between the ages of 9-18 how to cook with fresh ingredients, starting of course with world food dishes. It will be sponsored and endorsed by the new celebrity Chinese chef Gok Wan who will also make appearences at many of Tesco's food markets. Tesco's themselves have stated that they are " overjoyed to bring back a sense of community with these fun events". They have also commented on the charity World Food Day stating that they hope to participate in the charity as much they possibly can with funding and cant wait to develop their relationship further.
I have chosen to send this PR to national and as many regional newspapers. I am hoping to tailor this to specific local areas and still be aimed at Tesco's Target market. The newspapers that I have chosen to send this to is The sun and The daily Mirror.
Photo Opportunity: World food Market, Tesco Extra ( Walkden), 16th October 2015, .
Tesco PLC in connection with World Food Day have decided to hold a series of fundraising events. A series of world food markets are set to happen in all large Tesco retailers starting on the 16th October, which is world food day. The events starting with the launch in Walkden will happen in various stores throughout the week following and will happen at 7am and end at 4pm in every store. The events will feature a wide variety of world food stores showcasing each countries signature dishes from Japan to Morocco. All this will be in aid of the newly developed scheme by the World Food Day charity who have recently been starting food bank and homeless kitchens within the UK's smaller communities. All of the dishes sold by various stalls will create funds for these particular schemes.
In conjunction with these large events there will also be the launch of a new education scheme sponsored both by Tesco and World Food Day. This scheme will teach children between the ages of 9-18 how to cook with fresh ingredients, starting of course with world food dishes. It will be sponsored and endorsed by the new celebrity Chinese chef Gok Wan who will also make appearences at many of Tesco's food markets. Tesco's themselves have stated that they are " overjoyed to bring back a sense of community with these fun events". They have also commented on the charity World Food Day stating that they hope to participate in the charity as much they possibly can with funding and cant wait to develop their relationship further.
Notes for editors
- Tesco PLC hope to promote community spirit and the sales of world food products.The charity has also came in due to sponsorship to create their presence in the UK.
- Whilst the events happens there will be the possibility for interviews with Gok Wan and the head of the company lead CEO Benny Higgins. There is also multiple photos on offer whilst most store will be accessible and welcoming to any press.
Contact Details
Sophie White, Eagles Management
Email. EagleManagement@hotmail.com
Tel: 02392567663
Website: Eagles.co.uk
I have chosen to send this PR to national and as many regional newspapers. I am hoping to tailor this to specific local areas and still be aimed at Tesco's Target market. The newspapers that I have chosen to send this to is The sun and The daily Mirror.
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