The Marketing Plan : Bibleography

1. http://www.tescoplc.com/index.asp?pageid=71, Tesco PlC, 2015

2. http://www.bbc.co.uk/news/business-29716885, "Tesco, What went wrong? ", October 2014

3. http://research-methodology.net/tesco-marketing-mix/#Promotion, "Tesco Marketing mix", June 2014

4. http://www.thisismoney.co.uk/money/news/article-2804616/Two-years-crisis-did-wrong-Tesco.html, "Two years of crisis : How did it all go wrong ", October 2014

5.http://www.bbc.co.uk/news/business-29310445, " Tesco turns stale as competitors freshen up ideas ", April 2015

6. http://research-methodology.net/tesco-segmentation-targeting-and-positioning-2/, "Tesco segmentation, targeting and positioning", June 2014

7. http://store.mintel.com/meat-seafood-and-poultry-uk-october-2013, "Meat, seafood and pultry", October 2013

8. http://www.worldfooddayusa.org/what-is-wfd, "What is world food day? ", N/A