Thursday, 21 May 2015

Marketing Assignment: Product- article

Tesco brings world food day to the UK

On the 16th October Tesco's are planning to bring the US charity to the Uk on world food day itself. They are kicking it all off with a series of market events starting in the Walkden branch one the largest of Tesco's supermarkets. 

The main event will kick of at 7am and will end at 4pm starting with a possible celebrity appearance. It is said that Tesco's are trying to bring a sense of community back to their local stores and they are hoping that these events will do so. The events themselves will feature a series of market stores highlighting the worlds best food. All the money raised will be going to the world food charity who are planning to stop hunger not only within the UK but across the world.

The Launch will also be the start of Tesco's will also be the launch of the companies new community cooking scheme that will focus on teaching all 9-18 year olds how to cook. They also plan to support the teaching of domestic science within schools as it is slowly having a decreased rate of popularity. 

Overall, Tesco are planning to bring back the community in a world that is slowly loosing its charm. 


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