Tuesday, 21 October 2014

Marketing - definition



What is marketing?
Marketing- Marketing is working out the psychology that makes a consumer buy a particular product. To do this you have to understand the consumers needs and for filling these needs using key techniques such as low prices, quality products, convenience and service and also a reputation which can be created by having a strong brand.

The definition of marketing according to the sources that I have researched an have made a definitions in my own words.

Marketing – The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create changes that satisfy individual and organizational objectives.

Marketing- is an approach to doing business that focuses on identifying the customers needs and preferences. Using this information, a company can shape the goods and services it provides, as well as the strategy it uses to bring these goods and services to the public, based on  

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