Tesco Ltd in the recent year has faced many issues down to faults within the company these include a crisis within the companies shareholders leading to the closing down of over 49 stores across the UK. These issue have lead the customer to waver in their trust for the brand.
Tesco Ltd before this issue
were known as the 2nd most popular super market within the UK. They
has pioneered ideas such as online grocery shopping and the new click and
collect services which is the main revenue for the stores today. These services
are slowly improving and have now been placed wide spread across all stores.
The crisis has put a stop in
our large plans to keep expanding out shops, as for the last 5 years we have
opened a record of 4,836 stores worldwide. This has helped our company grow
larger then over before expanding the possibility of new customers. These
customers are typical aged between 20-30 and are very often from the business
class meaning that are specialist lines such as tesco finest are the best
sellers.
Product profile:
“Every little
helps”
Demographic for
campaign:
Tesco’s target audience is widespread as it tries to
cater to all markets through the use of various ranges. The stores are typically aimed at the
geographic distance between its customers and the stores, this means that a
store will always be a convenient distance from its customers to gather foot
fall. We cater for the middle class consisting mainly through business people
and their families. They are there to
cater to families and care about their demographic by producing services that
fit their busy lifestyles as professionals they do this through their clink and collect and dotcom services.
Current issues
In the recent years the company have faced many PR issues as difficulties within the company
have recently been published within the press. These error have revealed that
the company has recently faced legal action from its shareholders as the
accounting team overstated the profits for the last year creating problems
within the pricing of its shares. This has also lead to other allegations from
the serious fraud office and press into irregularities in the accounting system
. This has lead to a fall out with our customers as we are now being painted in
a bad light.
We would like for you to create a campaign that
advertises how we are there for the customers. This can either be a campaign
that states the services that we are offering
and it must follow our catchphrase that is about helping our customers. We are about to create a new range of affordable fresh meat and fish that will also have a community connection to the teaching of the new generation.
